Leff's PR & Media Spotlight
Leff & Associates president Mitch Leff is a 19-year Atlanta public relations veteran. He began his career with Cohn & Wolfe Public Relations, rising to become media relations director for the Atlanta office, at the time the largest public relations agency in the southeast. For many years, he edited the Cohn & Wolfe Metro Atlanta Media Guide, the definitive guide to Atlanta media. Mitch also spent several years with the Atlanta offices of Edelman Public Relations and GCI Group.
He left agency PR to become director of public relations for Turner Learning, the educational division of Turner Broadcasting System. Leff has provided public relations services for some of the world's most prestigious companies, including The Coca-Cola Company, AOL Time Warner, the National Football League, UPS and many others.
Leff also offers two public-relations-focused web sites:
-
Mitch's Media Match is a new online
service for Atlanta and Georgia-based media that matches their story assignments and story concepts
with local sources and experts. FREE for journalists.
-
- Leff's Atlanta Media is an online resource featuring a comprehensive directory of Atlanta media, plus media relations guidelines and prepared templates for commonly used press materials.
Podcasts
"Don't be a talking head: how to be an effective spokesperson," is Mitch Leff's latest topic in this Monday, April 28, 2008, edition. Click here for a transcript.
April 28, 2008
Pitching via phone is the topic for this podcast for the week of April 14, 2008. Plus, a special interview with Pete Combs of WSB-AM radio.
April 14, 2008
Making your pitch via e-mail is the subject of this Monday, March 24, 2008, edition. Plus a special interview with WXIA's Donna Lowry. Click here for a transcript.
March 24, 2008
In light of last weekend's dramatic storms, here are some things to keep in mind when pitching to the media this week, in this March 17, 2008, special podcast.
March 17, 2008
Pitching ideas to the general media is the topic for this March 10, 2008, edition. Click here for a transcript.
March 10, 2008
"Byline articles" is the topic for this Feb. 25, 2008, edition. Also: a bonus feature, as Mitch Leff interviews Doug Nodine of the Georgia News Network. Click here for a transcript.
February 22, 2008
"Making your news relevant" is the topic for this Feb. 11, 2008, edition. Also: a bonus feature, as Mitch Leff interviews Tom Haynes, 11 pm news anchor, and executive producer Mark Shavin from Fox5 Atlanta. Click here for a transcript.
February 11, 2008
There are many things you'll need to do to survive a crisis, but there are three rules you must follow, in this Jan. 28, 2008 podcast. Click here for a transcript.
January 28, 2008
Public relations professional Mitch Leff talks about getting your message across in his first podcast, January 14, 2008. Click here for a transcript.
January 14, 2008
