Web exclusive - Four ways to build the business case for diversity
February 1, 2008
1. Increase revenue/gross margin. Generate more sales with a workforce that
mirrors, and is sensitive to, your customer/client base; increase access to minority suppliers who
provide better cost-benefit equation.
2. Enhance compliance and limit risk exposure. Comply with Equal Employment
Opportunity Commission (EEOC) regulations and prevent/reduce occurrences of EEO lawsuits.
3. Enhance corporate goodwill. Become the "employer/provider of choice;" increase
ability to recruit/retain the best talent; and increase desire of members of the community to buy
products from you.
4. Ethics/tone at the top. Leadership believes "it's the right thing to do."
Source: The Financial Executives Research Foundation