Persuasion Marketing Group Announces Name Change to Persuasion Communications Group
December 6, 2007
Persuasion Communications Group, Inc., formerly Persuasion Marketing Group, Inc., announces its
name change, effective immediately. The name change and rebranding efforts reflect the firm's
commitment to strengthening its presence in the marketplace and a sharper focus on developing
innovative internal and external communications strategies that deliver quantifiable results.
Utilizing advanced methodologies and ROI-driven, creative communications solutions, the company
will help its roster of Fortune 500 clients identify and track the direct impact of their
communications initiatives on annual revenue. The company also unveils a new logo and website at
www.persuasioncg.com in conjunction with its name change.
Founded in 2003, Persuasion Communications Group is a leading provider of results-driven
communications, marketing and interactive web solutions. The firm combines these disciplines to
deliver high-impact, progressive strategies to Fortune 500 organizations and small to mid-sized
businesses. Its unique capabilities give the firm a competitive edge in delivering a tailored
approach designed to help its clients generate brand awareness, increase brand equity and
effectively connect with customers. Current clients include Delta Air Lines, Kimberly-Clark,
Centers for Disease Control and Prevention, Team One Logistics, Perkins Electric and Unisys.
"Our strength has always been in developing integrated communications and marketing solutions
for Fortune 500 clients that resonate with their target audience," says Ernie Martin, founder and
principal. "As Persuasion Communications Group, we will continue to offer those same high-impact
solutions, but with an emphasis on quantifying their relevance within their organizations and
determining the overall influence of their efforts on annual revenue."
Ernie Martin has more than 17 years of marketing and communications experience. With tenures
in marketing, advertising and communications departments of several Fortune 500 corporations,
Martin has positioned Persuasion Communications Group as a valued resource that works closely with
clients to develop measurable communications solutions designed to directly impact their bottom
line.
About Persuasion Communications Group
Persuasion Communications Group delivers creative communications and marketing solutions
designed to cut through the clutter and noise of the marketplace. Based in Atlanta, GA, the
firm works with Fortune 500 organizations and small to mid-sized businesses to develop innovative
internal and external communications and marketing strategies. The firm also uses advanced
methodologies designed to help clients quantify the impact of their organization's communications
initiatives and aid them in determining the overall influence those initiatives have on annual
revenue. For more information, visit www.persuasioncg.com.