Events
2010 Annual Diversity Discussion
What Must Change to Make Diversity Work More Effectively in Companies?
February 18, 2010 - 7:30 AM to 9:30 AM
Sponsored By:
Georgia Power
Turner
Related Content
Measuring Green Performance
How are you stacking up?
by Lynnette Young
June 11, 2009
We've all heard the stats by now. In the U.S., buildings account for roughly 39 percent of energy
consumption, 38 percent of carbon dioxide (CO2) emissions and 40 percent of raw materials use.
Undoubtedly, there are significant opportunities to more efficiently use natural resources - for
the good of the environment, people and the bottom line.
Green buildings are increasingly top priorities for developers, tenants and municipalities.
For some they're a marketing advantage, for others a cost-saving measure. For some, operating a
sustainable building or office space is part of fulfilling an overall company commitment to
environmental stewardship. For others, it's about creating a high-quality work environment that
improves productivity, decreases sick days and generally makes their office or facility a pleasant
place to work. And with people spending more than 85 percent of their time indoors (at work,
school, home, stores, etc.), this isn't just an ancillary benefit.
Governments large and small - from Los Angeles to Fairview, Texas - are evaluating and
adopting green or sustainable building ordinances to mandate and induce the development or
retrofitting of private and municipal buildings. Why? For one, to be a world-class destination, a
city, town or state must offer good quality of life (indoors and out) to maintain its competitive
advantage. Additionally, by reducing municipal operating costs, governments make better use of
taxpayers' money; but by reaching beyond municipal buildings to the private sector, cities, towns,
counties and states can have a more significant impact in reducing their carbon footprint.
For the past year, Sustainable Atlanta has been driving an effort with the City of Atlanta
for a proposed sustainable building ordinance. Having spoken with dozens of peer cities in the U.S.
and a few outside our borders, we've spent the past year looking at what worked well, what folks
would change in hindsight and how to create a program that helps Atlanta meets its sustainability
goals. Via numerous conversations with local business leaders, nonprofit organizations, the
community and government officials, it's clear that there's great demand for green. How we get
there is always up for discussion - and part of the democratic process.
With or without a sustainable building ordinance in place, there are a number of standards by
which a building owner or tenant can measure performance.
• LEED is a certification system developed by the U.S. Green Building
Council that measures how well a building or community performs against a variety of criteria,
including use of materials, energy savings, water efficiency, indoor environmental quality and
others. Likely the most widely recognized building certification in the U.S. (with a growing
international foothold), LEED addresses all sorts of built environments including neighborhoods,
homes, offices, schools, hospitals and retail-new construction and existing buildings. Greater
detail can be found at
www.usgbc.gov.
• Green Globes is a building environmental design and management tool
available in the U.S. and Canada. While Green Globes is more widely used in Canada (where it
launched in 1996), it's increasingly an option considered by U.S. companies for new and existing
structures including offices, multifamily housing, schools/universities, libraries and others. To
learn more about this tool, visit
www.greenglobes.com.
• ENERGY STAR is a joint program of the U.S. Environmental Protection
Agency and the U.S. Department of Energy. It's aimed at saving money and protecting the environment
via energy efficient products and practices. Widely known for providing ratings to home appliances
such as washers, dryers and dishwashers based upon their energy efficiency, ENERGY STAR's building
energy performance rating system has been used for more than 80,000 buildings across the country.
ENERGY STAR continues to evolve and expand as well-rating more products, including enterprise
servers as part of its increased focus on data centers, and going beyond energy consumption to
evaluate indoor air quality. For more about the program, check out
www.energystar.gov.
• GREENGUARD was founded in 2001 as a third-party product certification
program for low-emitting products and materials. Chairs, carpet, paint, insulation, you name it,
this metro Atlanta-based organization has tested it to evaluate products' impact on indoor air
quality. More than 170 manufacturers offer GREENGUARD Indoor Air Quality Certified® Products. For
additional information on the program and to see which products have met GREENGUARD's emissions
criteria, go to
www.greenguard.com.
Lynnette Young is executive director for
Sustainable Atlanta, the non-governmental
organization that facilitates the collective work of government, business, institutions, nonprofits
and other organizations to develop and implement an action plan for environmental sustainability in
Atlanta.




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