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Embrace Your Inner Sales Person

by Kenneth Brown

January 28, 2009

Congratulations, Miss Business Owner, you are in sales. The sooner you realize it, the better off you will be. Your sales success will depend on how effective your company is at achieving sales. Hey, I know that you didn't sign up to "the sales guy." You are an expert consultant, business attorney, SEO consultant or public relations and marketing consultant. You didn't go school to sell. Unfortunately, if you want to be a success, you must sell. And you need to realize one thing:

Your selling expertise is the most important talent ... if you can't sell your idea, product or service, you don't have a business. So the choice is yours. Improve your sales skills. Become a student of sales.

Have you ever applied for a new job? Then you have sold something.

Have you ever been in a meeting and you wanted to convince the boss and your team to adopt your new idea? Then you have sold something.

Before you became an business owner, did you ever pursue new job opportunity within your company? Then you have sold something.

Have you ever raised money for your new business or asked a bank for a loan? Then you have sold something.

Become a sales expert and it will guarantee business success.Your sales success begins with you. Your first priority in your business is making sales calls, closing a deal and producing sales. Your first priority in your business is making sales calls, closing deals and producing sales. Everything else is secondary. A B C --- Always Be Closing.

Action: Find your passion or rediscover it. Remind yourself the reason why you are in business and why someone should do business with you. Always look to create more opportunities for your business. Your unique selling system begins with you. Define it. Seek to be unique. Differentiate your company from your competitors. Commit at least two hours to selling your product or service everyday. During your "money hours" you should be on sales appointments talking with prospects and clients and asking for the sale. Nothing else is more important. You will not be in business very long unless you sell something to somebody.

Go make that sale.

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