home    |    contact us    |    reader services    |    Bookmark Us

Atlanta Business Events

2009 Business to Business Annual Awards
Please join us for this special evening where we honor Atlanta's best
January 22, 2009 - 6:30 PM

Current Issue

November / December 2008

Mount Sustainability
It's higher than Everest, says the Atlanta businessman who, more than any other capitalist, has been scaling it for more than a decade. And he says time is short before humankind plunges into the abyss.
In For The Long Haul
With a diverse and expanding portfolioin an imploding economy, HD Supply is not only built to weather an economic firestorm, but to grow as well. CEO Joe DeAngelo doesn't know any other way.
Changing The Health Culture Of Your Workplace
Employers are feeling the pain of high healthcare costs ... and they're doing something about it.
CatalystMag.com's Top 25 Entrepreneurs + Ones To Watch
Find out who made the list!

Women Of Excellence: Penelope McPhee

President, The Arthur M. Blank Family Foundation

Terri Thornton

July 1, 2008

 
P enelope McPhee wanted to change the world, and becoming a journalist seemed to be the best way to do it. With a master's degree from the prestigious Columbia School of Journalism, she became an award-winning producer at WPBT, a Miami public television station. That opened her eyes to an even clearer path, which led her into the world of philanthropy.

"That seemed like a more direct way to change the world," she recalls.

Philanthropy also let her use the organizational and people skills she'd developed as a producer. "It really is putting a team of people together behind an idea to make something happen."

Foundations, McPhee says, are the venture capitalists of the nonprofit world. "Foundations can do things government and other private institutions can't do, and that's innovate," she says. "They have an opportunity that most organizations don't have to experiment, to try new things – to take risks. And a foundation that doesn't take risks isn't living up to its mission."

            
If you are having trouble viewing this video Click Here to download Quicktime 7.

McPhee left Miami's John S. and James L. Knight Foundation four years ago for the opportunity to lead one of the region's largest family foundations: The Arthur M. Blank Family Foundation. "In football vernacular, we scored an all time pro-bowler when we selected Penelope," says trustee Stephanie Blank. "We instantly thought this is a person who can handle any situation with grace, empathy and the right kind of strategic thinking. Penelope has the ability to command respect in the community and our organization and create a professional atmosphere, yet she is always approachable and down to earth."

Foundations, McPhee says, reflect the values of their founders, who want to do more than just donate money – they want to make a difference. "They want to focus on the outcomes and not just the gift," she explains. In the past 10 years, she's seen many foundations undergo a significant change. "They're thinking much more about leverage and how their investment is going to leverage other investments so that it's not just individual donors making nice and important gifts to people, but that one and one adds up to more than two."

In addition to her parents and her husband, McPhee has had more mentors than she can count. McPhee also found inspiration from the leaders of America's civil rights movement. In writing two award-winning books about Dr. Martin Luther King Jr., she met the ministers and civil rights workers who changed history. "All of them were just so committed and generous and gentle people, and that was inspiring and life-changing."

While encouraged by the recent trend toward corporate social responsibility, McPhee wouldn't trade her position for one in the business world, where the goal remains the bottom line. "To feel like you're making a difference in education, in early childhood, in the environment, is really a compelling reason to get up and go to work every day."

Her advice to today's young women who want to change the world is simple, and to the point: "Be bold."

Return to the Women Of Excellence index page.



Related Content:



Loading

Events | Business Resources | Real Estate | Health Care | Economic Development
Reader Services | Newsletters Signup | Terms & Conditions
Contact Us | Advertise with Us | Subscribe